Be Bold, Be Brilliant

Dick Dunford from @Loooped_London has been talking about what he's expecting from #LionsHealth: https://t.co/Lp79N3ycRq Lions_Health (@Lions_Health) April 2, 2014  

Spot the Difference

Whatever the brand or corporate purpose, video content is a powerful way to raise your profile. Essentially, there are 2 paths people are going down in the production of online video content. Firstly, we create content, and answer marketing briefs in a very pragmatic way. Secondly, though, we generate engagement, ...

Commercial Charity?

Organisations in the UK’s third sector are at a vital junction in their existence. They need to manage the tension between charitable service provider and economic realities. This paradox leads to the question; can you have a charitable purpose and still have a healthy bank balance? Asked another way, can you ...

Let’s be open

Smart phone use 20.2.14

  A new alarm clock app called Power Sleep, lets users donate the unused computing power of their devices to research while they sleep. Smart collaboration between Samsung Austria and the Faculty of Life ...

Game on. This week 1.2.14

There is competition at every turn either for a moment of our time, to promote wares or just to entertain us. Playing games and participating in the game can be so wonderfully rewarding. Here are three games that have caught our eye this week and warranted a moment of our ...

COPDifferently

It is 50 years since the US Surgeon General first released a report to link smoking to heart and lung disease. It’s estimated nearly 18 million people have died because of tobacco use. And yet, if every smoker was to stop right now rates of COPD would likely increase for ...

Seeing through others eyes

Always try and see the world from a different viewpoint my art college lecturer Tony Avora used to say. How does the referee see a match? How does the blind person view the world? All good advice for developing interesting stories and communication. This week we have been asked to think ...

On inaugural @Lions_Health Jury #chuffed

We are proud to be in such good company. McCann Health, Saatchi & Saatchi Healthcare, Ogilvy CommonHealth, DDB DM9JaymeSyfu, Serviceplan Group for Innovative Communication, ICC LOWE, Edelman, Giovanni + Draftfcb, Digitas Health, H4B Chelsea, The CementBloc, inVentiv ...

What we’re talking about 20.1.14

What are you addicted to? Many are having a dry January to redress the imbalance of Christmas and others are fighting their nicotine cravings. At the same time we're helping on a creative proposal, so receptors and dopamine are the current topics of conversation. ...

High performance creativity

Can an agency offer excellence in all disciplines, all of the time? It takes an enormous effort to balance the tensions of organisation and creativity, to get all the finest people in the right place at the right time. Companies like Porsche maintain this balance. Health and wellness companies and ...

What we’re talking about 10.1.14

The bigger picture.org. A wonderful initiative jointly created by Youth Speak Inc, and the university of California. It highlights the rising epidemic of Type-2 Diabetes by empowering youth to change the conversation about the disease. http://youthspeaks.org/thebiggerpicture/       ...

TED talk

Why go to the pharmacy?

Because I told you so! It’s winter, coughs and colds abound and the surge of resolutions to pack in smoking reaches a peak around now. There also seems to be a lot of activity going on to change people’s behaviour in relation to the way they access medical services. ‘Go to the ...

What we’re talking about 20.12.13

As 2013 draws to a close there are lots of interesting things that we saw and heard. Happiness, The value of creativity and a wonderful piece of experiential awareness are just a few of the great things going on around the world. Loooped hits the ground running in ...

Seven deadly wins

As the communication landscape becomes ever more complex and fast moving it is even more challenging to engage your audience. Yes we have more channels to say things, Twitter, LinkedIn, Facebook, etc but what we really want is engagement. A connection that creates a meaningful conversation, an exchange that will change ...

Does the left hand know what the right hand is doing?

Does the left hand know what the right hand is doing? A question too commonly asked: Marketing in today’s environment requires total dexterity. The complexity of consumer decision-making needs simplification. The ability of a brand to engage has never been more critical. And yet we are often faced asking in our own ...

Open for business

Andy Hayley and Dick Dunford launch new agency- Loooped Loooped is a health, wellness and lifestyle creative engagement agency. Loooped offer global and domestic UK clients to go beyond marketing communications integration, aligning across all audiences. The three o’s represent the triple connectivity which underpins Loooped’s company philosophy to keep clients’ brands ...

Channel Dead, People Alive.

What is the point in deciding where you want to have a conversation before you have decided who you need to talk to and what they might be interested in hearing? Multi-channel, multi-media, multi-platform, multi-agency, multi- this and multi- that. The issue isn’t really that where and how to ...

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